When your business is taking part in a trade show or other similar event, you have the opportunity to get your brand in front of hundreds of people, if not more. While branded pens and note paper can quickly get lost in the shuffle, partnering with a company that puts personalized labels on water bottles is an effective way for people to read your company's name and learn about what you do — especially if the event is taking place in a hot, stuffy conference facility and a bottle of water would provide some welcome refreshment. Here are some tips for making your personalized water bottle labels stand out.
Be Selective About Your Information
A water bottle label only gives you a few square inches of space on which to display your message. While you may wish to include as many details as possible, doing so risks littering the space with logos and wording that can make your message unclear to the person reading it. You can't guarantee that the person will read the label for a minute and try to decipher everything, so your information should be presented selectively. Your company name, website and phone number are essentials to list on the front side of the bottle's label.
Try Something Memorable
Given that other companies could also be offering personalized water bottle labels, it's imperative to do something to make yours stand out. A creative idea is to display a graphic on the back of the bottle's label that is a twist on the nutritional information panel commonly found on beverages. Instead of listing things such as calories and sugar, however, you could provide data about particular elements of your business, such as countries you sell to, awards you've won, social media followers, etc. A graphic artist can form this data into a panel that looks like a nutritional information panel, and people who pick up the bottle will be impressed with your creativity.
Offer Added Value
Depending on the nature of your business, you may be able to use the personalized water bottle label to offer some added value to your prospective customers. For example, you could have a sign on your display table that tells people to take their bottle to your retail location to get 10 percent off one of your products. Or, space permitting, you could place a QR code on the bottle label that people can scan to get a smartphone coupon to use during a future purchase from you.
Talk to a company like Great Canadian Water Company for more help.